Cooking with Seven-Up

In 1957, in what now appears to be a very desperate attempt to boost sales, the Seven-Up Company published this little booklet to promote the idea of cooking with Seven-Up.

Yes, Seven-Up, or 7-Up, the fizzy lemonade. "A new dimension in cookery", indeed.

Apparently you can baste your roasts with it, or add it to your pancake batter. 

Cook baked beans in it...or cheese-filled pancakes. 

OK, now I'm starting to feel a bit queasy. What next? Make a fruit flavoured jelly, then top it with a salad dressing (also containing 7-Up). Oh dear God. (Why do Americans see jelly as salad ingredient?)

Still, let's carry on. Apparently, "you'll have guests asking you for this special recipe. What is it?

'7-Up Cheese Aspic'?? Excuse me, I have to leave the room....