Monday, 9 July 2012

Simple Direct Wording

This advert is from the 1930s. Although Mr Shelley Castle promises to send you his formula "in simple direct wording", I somehow doubt it. Can you imagine any advert these days being quite so wordy? Or using phrases such as "Mr Castle refuses to be considered as the author of an experiment or the promulgator of a theory"? Do today's life coaches and self-help gurus "eschew" connections with mystery?

I'd love to know what you got if you sent off for "the formula". Presumably not very much, but an offer of further information for a small fee. Ah yes, I'm sure Mr Castle understood modern common-sense psychology as far as that goes...

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