Monday, 12 December 2011

Palmolive - Building Record Sales

 At first, I thought this odd LP record from Palmolive Soap was some sort of promotional item you would send in packet tops for.
But no. When you open the gatefold sleeve, you discover it is aimed at the shop owners, to tell them how Palmolive are going to 'realign product perception' and provide 'competitive range pre-pricing', whatever that is.
I think what it boils down to, is that they redesigned the packet.
 Look! Palmolive will 'build record sales for you'. Ah, do you see what they did there? Clever stuff!

And to prove how modern and innovative they are, Palmolive have provided a long-playing record album with all these smash hits from cutting-edge, groovy groups like The Nolans, Sailor, and The Dooleys.

Even back in 1980, this was pretty dull stuff, and a lot of these tracks were a good few years old. I daresay Palmolive were correct in assuming that soap retailers were not going to be devotees of Joy Division, or Siouxsie and the Banshees, or even Blondie.

So git down with your bad self and boogie with Palmolive!


Jane Housham said...

Oh I disagree. Even though, in 1980, I was heavily into Stiff Little Fingers and TRB, some of these tracks touched even my punkish heart. 'Lovely Day' and 'Girls, Girls, Girls' are real faves. Think I might have to download those off iTunes now...

Gina said...